![]() ![]() I'm still very tied in with the skateboard part of it because my partner, Rich Novak, he's the owner of that and, what are we at, thirty-five, almost forty years later, or thirty-five years since I stopped skating, I still get royalties from all the skateboards they sell. For me, personally, there are a lot of good people at the company and I obviously have got a long relationship with the company. We tried to renew it, but they weren't interested. Rob: So my contract came up in mid-October and that was pretty much it. Levy: Well, Rob, the reason that we're talking today is because you dropped a bit of a bomb on Instagram, on your personal social media account, about riding an Unno Mith e-bike that sure made it look like you are not at Santa Cruz anymore. Levy: Yeah, Mother Nature is taking a charge right now it looks like down there. So it's been tragic for a lot of people here and we wish them all the best, and hopefully the weather will back off a bit but doesn't look like it, at least for the next week. And like we were talking about earlier, Capitola, the pier got split in half or a big chunk of it was taken out from the storms, and then just down the way here, Seacliff pier, half of it's gone, and the parking lot is basically decimated. Below me is where all the devastation has hit in Seacliff Beach. Levy: Before we get into this, where are you right now and how are you doing? I've always said it's always about the journey and it's been quite an incredible journey. Well, you've done a lot of crazy shit in that time, though, including co-founding Santa Cruz Bicycles, which is pretty amazing. ![]() So, yeah, now you're making me really old. ![]() Mike Levy: Today we're talking to Rob Roskopp who co-founded Santa Cruz Bicycles back in 1994. We sat down with Rob to talk about all that and more, including how Pon Holdings came into the picture and his departure from Santa Cruz, which you can listen to on the Pinkbike podcast.įor those who'd rather read than listen, we're double-dipping on this one and an edited version of the full interview is below. Since then there have been countless new bikes, a wildly successful and consistent World Cup team, a growing company, and even a few mistakes. Rob Roskopp and Rich Novak co-founded Santa Cruz Bicycles in 1993, with the three-inch-travel Tazmon full-suspension bike being their first model in a time when the hardtail was still most riders' go-to choice. ![]()
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